![]() With the brand, there is always something to do. I have a lot of projects and collaborations on the go so I'm always busy working on those. Lately I've been going for 2 walks a day because it's been so nice outside and the sun is so healing for me. I try to do a mini yoga session every morning, then go for my daily walk. Those things will be less and less prevalent as we navigate through this time. No cocktail dresses or evening gowns, bedazzled shoes or costume jewellery. My business has flourished during this time because it is so simple and its comfy basics that people want to wear at home. With more and more people losing their job, they aren't focused on spending money on clothes they might not need. I think more and more people are realising it's the essentials that matter. How has COIVD-19 affected your brand, if it has at all? I think the message of staying active, taking care of your body and being kind to yourself is always important and relevant. I think clothing should be a vehicle to tell a story or a message. Health and wellness is also a big reference point for me. It's influenced by the past, bright colours, a childish aesthetic, elegant women and men, 90s sports clubs and gyms, country clubs and tennis clubs. I don't think our ancestors will look back at this century and think it was especially stylish. Now, almost everyone tries to dress like they're in the 80s and 90s or even 70s. I don't think in the 90s anyone tried to dress like they did in the 20s or 30s. I think this is the first era where people are doing that as much as they are right now. But I just don't think there's anything especially good or interesting about the time we're living in - I guess that's why so many people and brands take inspiration from the past, because it was so much cooler than it is now. I've learned to accept the present as it is, but I try to bring back as many elements of the past as I can. I've always been this way, but it can be a sad way to live, always wishing you were somewhere else in time. I romanticize the past in a way that sometimes I get depressed about living in the present. Princess Diana, athletes, Slim Aarons, Dieter Rams, all the good ones. Vintage 80s and 90s sportswear and luxury wear of course. Heavyweight fabrics, minimal yet stylish designs. Sporty & Rich has an almost retro feel about it. I think that resonated with people, and the clothing is an extension of that. I guess I built this visual identity for the brand before I even knew it was going to become a brand. It was just an easy way for me to refer back to whenever I needed it. ![]() ![]() I wanted a place to document all my references and old images and inspiration. It started as a mood board account and expanded into a magazine. How did your brand Sporty and Rich come about? ![]()
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